Just got back from Borovets and got a fantastic deal on a top pair of Salomon ski's and bindings for 650Lv (about £230) from a shop called Powder Snow, it is run by and english bloke and his Bulgarian girlfriend the atmosphere is really friendly and you don't have the langauge barrier I found in all the other shops. The shop is situated opposite of Franko's Pizza and if you are thinking of buying ski's this week then deffinatly check them out