There are loads of shops (in the Rila) and just opposite the Rila) selling some good ski gear!!!!
Everything from O'Neill to North Face - Jackets were selling for anything between 90 lev and 220 lev (less than 100 pounds) - same with boarding trousers and saloppes. I brought some CEBE googles for 55 lev which is less than £20 - BARGAIN!!!!!
Great ski hats and sunglasses, Loads of billabong and tresspass stuff - beware you could end up spending a fortune!!!!!
I got back last night from there and saw some bargains (didn't buy anything myself though). North Face gloves for £10 (30 Lev) - Oakley backpacks for about £15 etc etc...