We paid that for a hot chocy! Don't forget that you do pay more in ski resorts anyway. The prices have crept up but it is still good value. Whilst in The 3 vallees last year there was a rumor that there was a 20 euro cup of Cappicino on the mountain so what you paid is still cheap in comparison.
Got Kamenitza for 1.60lev in Bansko in many of the mehanas in town - thats for 500ml.
Still great value in lots of places, we had (on one brief occassion) 9 beers, 2 or 3 various salads (for the girls) several chicken skewers, couple of bowls of soup, stacks of garlic bread (the best I have ever tasted) and about 3 or 4 lots of home made chips - All in all the bill was about £16.... Can't complain eh!!