Try contacting your hotel. We are going to Hotel Sonata in Samokov just outside Borovetz on the 16th and our hotel is providing us a transfer from the airport for 70 levs thats about £35. We are three adults and two small kids. We only found out about this when we were looking at the hotels website.
I have used the guys linked to tis site, Motoroads, about 4 times for that transfer. Always been well priced and very reliable on pick-up from hotel and airport.
Hi Lou,
I have booked with UR_CA http://urca.dir.bg (they were reccommended by a friend of mine). Travelling next month Sofia to Bansko return but I think they are doing Sofia to Borovets as well.
And i have also heard motoroads are good.
We were in Borovets for New Year (no snow but good!!!) If you look at The Race Team in Borovets, they are very good and really nice guys. Also Stefan from Borovets- pms is really helpful - that's who we had our ski packs, lessons etc through.. tho we never used them due to lack of snow.. :-(