My wife and I Holidayed for the first time in Borovets ,January this year and stayed in Samokov town at the Four Seasons Chalet . Nik the owner transported us to the slopes and back each day , supplied the equipment and taught us as well. In the evening he took us to resturants and back, this was positively the best ski holiday experience i have had and am returning again this February. I cannot reccomend him enough .
We are staying in Samokov town in Feb also. Have stayed in Borovets past 9 years so just fancied a change. I'm not sure if you are able to email me direct but if you are I could send you contact details of the owner of the place we are staying as I know that he also has apartments in Borovets also. There really are plenty of places to stay so you shouldn't have any problems finding somewhere
The guys that emjay are on about have their place in samokov but only a 1 bed in borovets. For a 2 bed - there are lots advertised directly on websites that are worth a look.
I also agree with John that Nicky from 4 seasons is great if you want to stay down in samokov - he is a great guy and there is always great feedback.
We also have friends in Samokov who have a beautiful house with 2 2bed apartments and 1 1 bed. Great prices, will do the runs to Boro and back and will really look after you also. I will send a link and email for them.