I have purchased items in Borovets previously and there are some good deals to be had and even a bit of bartering allowed. However you may find that you have to foresake some of the customer service that you would expect over here. Buying boots, and I did buy a pair in Boro 4 years ago may not be so simple. There are a number of technical aspects that you should consider, things like the width of the fitting and canting. If you know what you are doing then fine, if not and you may end up ...
I have purchased items in Borovets previously and there are some good deals to be had and even a bit of bartering allowed. However you may find that you have to foresake some of the customer service that you would expect over here. Buying boots, and I did buy a pair in Boro 4 years ago may not be so simple. There are a number of technical aspects that you should consider, things like the width of the fitting and canting. If you know what you are doing then fine, if not and you may end up with some poorly fitted boots or boots that are not suitable. The shop under the Ela hotel has some very nice gear and a shop opposite the Samokov called Alex 200 I think comes highly recommended but to be honest there are loads of them so take your time and shop around
I brought mine last year from the Blizzard shop in the Samakov, perfectly fitted, cost me £195-00 for Salamon X, in the UK best price I got was £395-00