I agree, ski stuff is cheaper in the UK than in Borovets, especially if you shop in TK Maxx. My daughter bought goggles last year and they were about £2 more than the price she paid in UK for the exact same goggle. Mind you, if you come down to Samokov to shop for your gear, you will find a vast difference in prices BUT saying that, if you shop around in Borovets, there are always shops with discounts and offers, so ... swings and roundabouts i guess !