Samokov is bigger with more going on. Have stayed in both and they are both OK. Food wise I think the Samokov has more choice but if I was choosing I would stay in the Ela but is only a personal opinion. We booked the Ela this year but were moved to the Mura as Inghams have taken it out of their brochure.Ela and Samakov are both fairly central for everything.
dbut
hi, i stayed at the samokov last year and i could not fault it, the foods good too. only problem was the price of the red-bulls!!! think it was about £5 in sterling!!!
ive stayed in both hotels and id go for the Ela...i found the samokov a bit big and cold, not much character like..i found the ela very warm and friendly..the bar is cheap too and the bar maids are lovely!!
you might wanna consider another resort - snow is looking poor at the mo, I'm also going on 30th and getting worried now. I have been for the last 5 years and love borovets but no good without the white stuff!