i agree! we had no problems with the gondola as we were there for about 8:15 most mornings... we were one of the first in the queue! and if you cant get there that early - save queing for so long and head for about 10:30... the queues are 10 -15 mins max.
You seem to be missing the point. Some people with small children etc may not be able to get to the station for 8.15am.
I am giving an option for those who arrive later. The drive through the mountain is just fantastic and you see the real Bansko and not the building site, along with grumpy tourists, complaining about cold food, the beer is not good ete etc.
I went with my two daughters as she was doing some private teaching and filming to complete her BASI ski exams.
The other group had little ones and all getting up and on a mini bus for 8am caused a few probs for the group of 15.
The queue was never less than 40 mins last week plus a 30 min ride in gondola, so all in all 15mins for 10 pound to be on the slopes before anyone else is top value, If you love the sport :-)